In an increasingly competitive environment, it has never been more important for firms to differentiate themselves as thought leaders in their industry. Many marketers have started on this path, overseeing the creation of company blogs and developing initial manifestos or white papers -- but too many of these initiatives have bogged down as resources get re-directed by other urgencies and agreement on follow-on topics proves elusive.
So how can marketers build thought leadership programs that are sustainable, remain on-strategy, deliver measurable results, and retain executive team support?
Sustained Thought, Hassard Fay's workshop for marketers who want to ensure their organizations become and remain thought leaders, will teach a small group of participants how to use a focused thought leadership strategy to re-design, re-build, and sustain more effective and lower-cost thought leadership programs – and will ensure they leave the seminar with tools and an initial plan for improving their own programs. The workship will cover:
- Enhancing your thought leadership strategy to create focus and win executive support
- Boosting effectiveness and minimizing costs by managing thought leadership as a strategy-driven program
- Sustaining success through measurement and continuous improvement
Hassard Fay managing director Ian Mason will personally lead the workshop, which will be limited to 15 participants in order to maximize interaction and learning effectiveness.
Hassard Fay enhances and extends the thinking of organizations to ensure that the thought leadership they create cuts through the noise, differentiates them from competitors, and produces action. Our firm offers a range of advisory, consulting, and coaching services to marketers who want to make their thought leadership programs as effective as possible.